International Patient Office Development and Strengthening Program
Turn Your International Office into a Global Benchmark for Patient Care
Transform the Way Your Institution Manages International Patients
This program is not a course, nor a series of theoretical trainings.
It is an intensive, hands-on, and strategic consulting experience—delivered with personalized support from experts in medical tourism and international patient experience.
At Geomedical Consulting, we’ve spent over 13 years working with hospitals and clinics across Latin America and Europe. We’ve designed, evaluated, and strengthened more than 30 international patient offices, advised 6 health clusters, and supported medical tourism programs in 6 countries.
This program brings together all that expertise into a structured, actionable roadmap—focused on real, measurable results.
What Is This Program?
It’s a hands-on, practical program designed to strengthen existing International Patient Offices or build them from the ground up. The focus is on creating sustainable, high-performing departments aligned with global standards.
The program includes:
Diagnosis of the current state compared to international benchmarks
Design and improvement of processes, protocols, and the patient experience
Strengthening of international commercial strategy
Knowledge transfer, co-creation, and team training
Monthly support with progress verification
It features live sessions, material reviews, access to a virtual platform, and deliverables aligned with the strategic milestones defined with your team.
What Methodology Do We Use?
Our Intervention Model Combines:
Technical diagnostic + participatory team assessment
We begin with a comprehensive evaluation that merges objective analysis with insights from your team’s day-to-day experience.Tailored work plan validated by the institution
Each roadmap is custom-designed and aligned with your strategic priorities, capacities, and context.Collaborative work between consultants and your office team
We co-create solutions through close, hands-on collaboration, ensuring ownership and internal alignment.Monthly progress reviews and documented deliverables
We track implementation step by step, with clear outputs and evidence of progress.Use of planning, evaluation, and strategic coaching tools
Our method integrates structured tools to support decision-making, continuous improvement, and leadership development.
This is an iterative, flexible, and implementation-focused methodology.
We don’t just deliver recommendations—we guide your team to build and apply everything we design together.
This Program Is Designed For:
Clinics and hospitals with newly established or existing international patient offices.
Institutions looking to launch or professionalize their medical tourism departments.
Commercial, patient experience, or internationalization managers seeking tangible and sustainable results.
This program is not for institutions looking for generic solutions or unwilling to implement real change.
Most importantly: results depend on commitment. We don’t do magic—success comes from the work we do together.
What Does the Program Achieve?
What You Can Expect
This is a consulting program that has been implemented—with both successes and lessons learned—across various healthcare institutions. After 13 years of experience, we can confidently say that this program delivers:
An International Patient Office aligned with global quality standards
Documented and operational processes and protocols
An improved and intentionally designed international patient experience
A ready-to-launch international commercial strategy
A trained, empowered team capable of executing with confidence
A reduction in errors, time loss, and improvisation
A final report including a 6-month operational plan for continued progress
This isn’t just a program—it’s a catalyst for structured, measurable, and sustainable transformation.
What Does This Program Offer That Others Don’t?
Unlike generic trainings or one-size-fits-all consultancies, this program delivers a deeply specialized, hands-on, and strategic experience tailored to the realities of healthcare institutions managing international patients. It includes:
Leadership coaching and training for heads of international offices
Role and function analysis within the multidisciplinary international care team
Templates for goal tracking and commercial performance evaluation
Patient care simulations with personalized feedback
Benchmarking against international standards and high-performing offices
Review of required professional profiles for the international team
Optional module for partnerships with universities to develop dual training programs for human talent
Institutional awareness plan for departments like reception, nursing, billing, and patient services
Evaluation of existing capabilities and historical international patient care experience
Analysis of alignment with country brand, health clusters, or city-level promotion strategies
This is more than a consulting package—it’s a strategic transformation toolkit designed to build a world-class international patient program from the inside out.
16 Strategic Aspects We Evaluate and Develop
Structure of the International Office
Definition of the ideal organizational model, roles, governance, and coordination mechanisms.Design of the International Patient Experience (Patient Journey)
Mapping and intentional design of the patient journey with a focus on trust, efficiency, and personalization.Operational Processes and Protocols
Development and standardization of workflows that ensure consistency and quality in care delivery.Quality Documentation: Forms, Guides, Manuals
Creation and organization of institutional documentation to support operations and training.Strategic Platform for International Positioning
Definition of the institution’s international value proposition and global brand narrative.International Commercial Strategy
Target market identification, service packaging, pricing, and international business planning.Preparation for Global Negotiation and Alliances
Tools, messaging, and structure to establish partnerships with facilitators, insurers, and global health networks.Innovation Management in Medical Tourism
Implementation of innovative practices, digital solutions, and patient-centered service models.Travel Logistics and Operations for Patients and Companions
Coordination of pre-trip, arrival, stay, and return processes with operational precision and empathy.Patient Forecasting and Market Segmentation
Development of demand models based on historical data, trends, and strategic growth targets.Digital Marketing Strategy, Fam Trips, and Public Relations
Implementation of visibility and trust-building tactics in key markets and referral ecosystems.Evaluation of Certifications, Seals, and International Accreditations
Guidance on compliance, benefits, and preparation for quality endorsements that elevate positioning.Commercial Agenda and Internationalization Plan
Structuring of medium- and long-term actions to scale international patient programs sustainably.Legal and Regulatory Aspects of Medical Tourism
Risk analysis, patient rights, data protection, and legal responsibilities for cross-border care.Sustainability and Social Responsibility
Integration of ethical practices, environmental care, and inclusive strategies in service provision.Digital Transformation of the International Office
Adoption of platforms and technologies to optimize communication, management, and patient experience.
What Not to Expect
To ensure transparency and alignment, it’s important to clarify what this program is not:
❌ We do not close sales or execute commercial activities directly on your behalf
❌ We do not guarantee a specific number of patients—your team is responsible for converting leads into results
❌ We do not replace your staff—we train, empower, and work alongside them
❌ We do not provide funding or access to external financial resources
❌ We do not work with teams lacking a designated leader or without a genuine commitment to implementation4
Expected Results
By the end of the program, your institution will be equipped with:
✅ An international patient office ready to operate under global standards
✅ A reduction in operational errors through structured workflows and protocols
✅ A strategically designed exportable service offering, aligned with market needs
✅ A measurable increase in patient acquisition opportunities through improved positioning and outreach
✅ Greater commercial impact and international visibility, with a clear value proposition
✅ A trained and empowered team, with defined goals, clear roles, and performance tracking tools
✅ A scalable model with a roadmap for sustainable international growth and service excellence
Estimated Market Investment vs. Our Program
When compared to traditional consulting or fragmented training options in the medical tourism space, our program offers greater value, deeper impact, and long-term results, often at a significantly more strategic cost.
Estimated strategic value this program can generate for your institution
| Strategic Benefit | Estimated Value (EUR) |
|---|---|
| More effective and segmented attraction of international patients | €3,000 |
| Institutional differentiation with global quality standards | €3,000 |
| Design of a measurable and scalable international patient experience | €2,500 |
| Stronger positioning in key international markets | €3,000 |
| Reduction of operational errors and interdepartmental friction | €2,500 |
| Optimization of loyalty processes for international patients | €2,000 |
| Improved commercial efficiency and conversion of international leads | €3,000 |
| Better institutional readiness for audits and certifications | €2,500 |
| Reduction of legal risks and better international communication | €2,000 |
| Time savings equivalent to over 300 hours of research, design, and execution | €3,500 |
| Strengthening of internal capacities through expert guidance | €2,000 |
| Preparation to engage with global health networks and partners | €3,000 |
| Total estimated strategic value | €34,000 |
Participation Options
| Plan | Advisory Structure | Co-creation | Monthly Investment (EUR) | Total (9 months) |
|---|---|---|---|---|
| Essential | 1 strategic session per week | 100% institutional team | €1,500 | €13,500 |
| Intensive | 2–3 sessions/week + mentoring | 50/50 with Geomedical | €2,500 | €22,500 |
Both options allow you to transform your international patient care model. The difference lies in the pace, level of advisory involvement, and the speed at which we’ll move forward together.
Exclusive Bonuses You Receive with the Program
✅ Direct guidance from an expert with over 15 years of experience in the sector, who has led the creation and development of more than 17 international patient offices, contributed to Colombia’s national medical tourism plans, and worked directly with 6 different health clusters across Latin America.
✅ Personalized support in creating key forms, contracts, and documents required for the proper management of international patients, aligned with global standards.
✅ Access to the checklist “Everything You Need Before Certifying Your International Patient Office”, a practical tool to prepare strategically for international accreditation.
✅ A digital folder with over 100 exclusive medical tourism resources, including books, research papers, reports, academic theses, industry studies, and curated content collected over 15 years of fieldwork in Latin America.
✅ Subscription to the exclusive “Health Tourism LATAM” mailing list, featuring high-value content, trend analysis, opportunity alerts, and curated insights for healthcare leaders across the region.
You can’t hire nine women to have a baby in one month.
The most important things in life take time, effort, and dedication.
What you’re securing here is the opportunity to fully understand what needs to be done, developed, and planned in order to build a successful international patient operation.
Juan Pablo SALAZAR, CO-founder
Why we create this program?
When we started Geomedical Health in 2009, we made a long list of mistakes that nearly led us to shut down in 2013—and again in 2015, we found ourselves on the brink of closure.
We miscalculated the number of patients, misunderstood how to work with clinics and healthcare professionals, overlooked key aspects of safety, quality, documentation, tourism, complications, competition, pricing, and faced the major challenge of maintaining a consistent patient flow.
We were overwhelmed with questions like:
Will I get sued?
What happens if the patient experiences complications?
Where do I attract patients from?
How do I get clinics and hospitals to understand that my role is valuable?
After 13 years of working with hundreds of companies across Latin America, and learning from positive experiences in 16 countries, we’ve identified the key success factors every health tourism company should apply to thrive.
That’s why we created this program—designed exclusively for entrepreneurs who want to successfully launch their medical tourism company.
This program is fully personalized, and provides the guidance you need to start consolidating your international patient office.
🔒 Security, Standards & Guarantee
After learning from over 100 companies working in health tourism around the world, we are fully confident in what needs to be done—and how to do it the right way.
Our program is built upon the most widely used international standards for the care of international patients.
From the beginning, we define clear expectations, monthly goals, and shared progress criteria, and we conduct continuous monitoring of key strategic milestones, agreed upon with your team.
The program may be paused if the institution fails to meet the agreed commitments, and we maintain flexibility to adapt to internal or external changes that may impact the process.
All support is formalized through signed documentation and confidentiality agreements, ensuring transparency and professionalism throughout.
And because we stand firmly behind what we offer, here is our guarantee:
If you implement all of our recommendations and do not see the expected results, we will provide a personalized follow-up consultation at no additional cost until your goals are achieved.
Additionally, if at any point you feel the program is not meeting your expectations, you may stop the program at any moment.
Other services
Our solutions to transform your organization
Patient Experience Design 5.0
We reimagine patient care with strategic, human, and digital experiences that strengthen the connection between health institutions and those who trust them.
Health Tourism Consulting
We support clinics and hospitals in creating international patient offices, quality programs, and strategies that position their offer globally.
Health Marketing and Communication
From digital strategies for hospitals to free marketing training for doctors — we help position your healthcare brand where it matters most: in the minds of your future patients
Digital Health Transformation
We guide institutions in adopting technologies such as telemedicine, digital therapies, and artificial intelligence, with a practical, human, and sustainable approach
Internationalization and Export of Services
We design strategies for clinics and hospitals to grow beyond their borders, structuring their offer, evaluating their readiness, and guiding their international expansion.
Innovation Management and Startup Engagement
We connect health organizations with technological solutions and startups that truly add value, managing their implementation with a strategic vision.
